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When you advertise with AdWords, you are investing in your business

Before you take advantage of all that online marketing can do for your business, make sure you understand the difference between paid advertising and organic search results.

What is Google AdWords?

Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users.

Let's say someone conducts a Google search for products or services related to your business while you're advertising with AdWords, Google's online advertising platform.

The green section in the image on the left can contain AdWords ads. Ads can appear on the top or bottom of the Google search results page next to or under an "Ads" label. Ads are ranked primarily based on how relevant and useful they are to what the person searched for, your bid, and a few other factors.

The white section below in the said image is made up of "organic" search results. These are unpaid links to websites with content related directly to what the person searched for. The more relevant the site is to the search term, the higher the link will appear in the list. Your related website could appear here, but your ad won't.

Google AdWords with Business Search Online

  • Fully managed for you by Business Search Online.
  • Experienced staff taking care of your AdWords campaigns.
  • Excellent opportunities to extend branding online.
  • Integrates superbly with other online marketing efforts.
  • Extremely mobile phone friendly.
  • Your business displayed above 'organic' search results.
  • You can bring targeted traffic directly to your website.
  • Offers location targeting. You can definite ads for certain locations.
  • Different ways of targeting: search keywords, age, language, days, times etc.